Yesterday you said tomorrow.
“Yesterday you said tomorrow.” A reflection on procrastination, self-honesty, and why the “tomorrow” mindset quietly turns into habit — and how I learned to call it out.
Why I Buy Old Records in a Streaming World
Why I buy vinyl records in a world of streaming: not for perfect sound, but for presence, attention, and the kind of experience that digital music can’t replicate.
2025: The Year I Rebuilt Myself
When you spend twenty-five years inside companies – building, scaling, selling them – you don’t realize how much of yourself you have lost.
Why I Prefer Old Stuff Over New Shiny Things
New things may shine, but old things endure. From vintage Louis Vuitton bags to classic jazz records, here’s why I prefer old things over the new.
Soft in California. Hard in New York. German at Heart. London by Choice.
I’ve lived in San Diego, New York City, Hamburg, and now London. Each city has left its mark on me – soft edges, sharp hustle, quiet grounding, refined balance. Cities don’t just shape where you live. They shape who you are.
Scaling Myself Out of the Business: Lessons From Letting Go
I never planned to sell my company, but every business has an end. Scaling myself out taught me that the real challenge isn’t the exit itself – it’s what comes next.
The Legacy That Money Can’t Buy
I’m recording my mother’s life stories – her escape from East Germany, the 1962 Hamburg flood, our early family years – not for future generations, but for me. Inspired by a friend’s simple recording that became priceless after loss, I stopped waiting and hit record.
Less Is More – Or When Is Something Perfect?
Most people chase “more” in search of perfection. I learned the truth behind “less is more” – perfection happens when nothing unnecessary is left.
My Not-To-Do List: What I’ve Stopped Doing to Start Living
Forget the to-do list. Here’s why building a not-to-do list – and sticking to it – changed everything for me. More clarity, more energy, more life.
How to Start a Gin Brand (and Why You Should Stop Waiting for Perfect)
You don’t need a business plan, big budget, or even a clear endgame to start something new. Here’s how I launched my own gin brand – by just getting started, learning fast, and never waiting for perfect.