Make Your Company Culture Video Viral—Without the Views
Creating a viral corporate culture video isn’t easy, but it can elevate your company culture, foster a sense of connectedness between staff, and even get outsiders talking about your business. But what makes a great corporate video? What can you do to create a video that stands out from all the rest and resonates with viewers?
In this article, we’ll look at how to create an unforgettable video that reflects the values of your corporate culture and offers an insight into how your company operates. From choosing the right cast, to getting the balance between funny and informative spot on – you’ll learn how to make a professional video that leaves an impact. We’ll also look at how you can use this video to spark conversations in the workplace and add a unique flavor to your corporate culture.
Choosing the Right Subjects
The first step in creating a great company culture video is to find the right people to feature in it. If you’re looking to showcase a diverse group, you’ll need to reflect this in your selection. It’s also essential to cast people who are relatable and engaging. This could mean looking for employees that have great personalities, a big smile and the ability to tell a story. If you’re creating a corporate video to promote a product or service, you’ll want to focus on finding people who are knowledgeable on the subject and have a knack for explanation.
Deciding on the Tone of Your Video
As soon as you’ve chosen the people that will feature in your video, it’s time to give thought to the tone. Do you want the video to be funny, informative, or somewhere in between? If you’re aiming to show the heart of your company culture, you’ll want to capture the essence of who your people are and why they’re passionate about your business. Consider the emotions you want viewers to take away from your video.
Producing a Professional, On-Brand Video
Once you know the direction your video should take, you need to turn your ideas into reality. It’s crucial to set up the right environment. If you’re hiring a professional production team, make sure they OHS compliant and have experience in shooting corporate videos. You want to ensure that all elements of the video align with your company’s branding and that the video is visually appealing.
Sharing Your Video
When it comes to sharing your organization’s video, you want to make sure it stands out from the crowd. Give thought to what platform your target audience is on and tailor the video accordingly. Is it a clip on Instagram stories or a long promo video on YouTube? Have a clear call-to-action on the video and leverage the power of social media as well as email marketing.
Sparking Conversations
Once your video is out in the world, you can use it to get conversations started in the office and beyond. Bring in discussion topics aligned with the core values depicted in the video and find ways to celebrate team collaboration and inspire growth. You could even launch a poll or a competition, or use the video as the foundation for a more in-depth project.
Using Your Video for Recruitment
Finally, you can use your video to attract potential hires. Showcase the positive culture at your company and the other benefits that come with joining your team, like job satisfaction and a great work-life balance. You could also incorporate stories from current employees that highlight the career development opportunities available at your business.
In conclusion, creating a corporate culture video that accurately reflects the values of an organization is an important step in developing a positive brand presence. It is important to reflect diversity in the subjects, choose the correct tone of the video, produce a professional video that captures the desired message, and use the video to share the company’s message and spark conversation. Additionally, using the video for recruitment purposes is a great way to highlight the positive benefits for potential hires. With careful thought and preparation, any organization can create an outstanding corporate culture video that captures its unique identity, values, and vision.
